A foundation connected to different private initiatives and active in projects, of which the economic efficiency gives reason to hope that the help given will in its turn produce a return by way of support. This is to be understood as helping people to help themselves.
This strategy implies that each project, in much the same way as the usual business rule of “returm on investment”, aims at a “return on donation”. The success of the foundation will be measured by the number of people who were given support and were then able to support others: a new perspective on donation, completely different from the usual anonymous donations.
Ethics will therefore be given special emphasis in all business activities. This gives a new dimension to the pursuit of profit. The tranfer of skills and of intellectual values, or the allocation of services encourage coexistence. With such a united attitude between entreprises, the beneficiaries of aid are not just considered as receivers any more, but as participants in long term projects.